The Sustainable Guy

Think Sustainably.

Bottled Water: The Not so Good, Bad, and Ugly


We’ve all heard it before – ‘bottled water is safer than tap water’. But is it true?

Spoiler alert, no it’s not.

In fact, tap water is more regulated than bottled water and in some cases, bottled water is actually just tap water. It begs the question, why are we spending so much on water when we can obtain it for free?

Successful bottling companies like Perrier, PepsiCo and Coca-Cola pondered this paradigm and ultimately came up with the idea to manufacture demand for bottled water by linking it to certain lifestyles and/or themes that would peak consumers’ interest.

Here is an Evian advertisement from 1986, which explicitly associates Evian water with wellness and good health.

Here’s another, from Aquafina this time, where the idea of purity is being sold.

Unless you’re living in an area with a plagued water system, there’s no need to drink bottled water. The ugly truth is that we see traces of our bottled water fixation all over the world. And no, I’m not referring to stocked shelves, but rather the immense amounts of plastic bottles that litter our environment.

Whether that be in enormous clusters like that of the ‘Great Pacific Garbage Patch’, on the side of the road, in our own yard, or in national parks, plastic bottles are wreaking havoc on our planet. There is not a place in the world you can go where you won’t find a plastic bottle strewn about in nature.

To illustrate the absurdity of plastic bottles and their detrimental effects on our health, environment, and wallets,, a company that envisions a greener world, has created the very informative infographic below.

“After hearing about the Plastic Free July challenge, we thought the least we could do besides not using plastic bottles ourselves was to contribute by making an infographic that highlights the negative effects of bottled water”, commented Molly Connell, responsible for Marketing at TradeMachines. “We could quit buying bottled water and hopefully, after understanding the damage it can cause, you can too!”

If you don’t already have a reusable water bottle, you should definitely pick one up. It’s one of those sustainable items that’ll last you a lifetime. Just don’t forget to bring it with you when you hit the road!

Bottled water

Until next time, The Sustainable Guy out.

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