I’m not really one for introductions, just ask my high school English teacher. I find them to be such a tease and quite frankly, that’s just not me. It’s like theory in a way. Theory can be so beautiful and Utopian, yet such a tease because oftentimes in practice, it doesn’t work out the way it was supposed to. Let me stop myself before I go too far off on a tangent here. What I’m trying to say is that, on the one hand, while I do think that theory is absolutely necessary, practicality reigns supreme in my eyes. More specifically, taking action is what I’m referring to. It’s probably safe to say that mother earth would agree, now more than ever.
Our planet is in strife. She has no doubt seen better days, but in no way is she down for the count. If we really want to restore her to her former glory, however, the time to act is now. Leave the theorizing for later. No more sitting around, waiting for your neighbor to do something. After all, you are that neighbor to someone else. But I don’t have to tell you that…
Many, if not all of you reading this post right now have most likely experienced at least one hugely impactful moment that encouraged you to live a more sustainable life. A sort of aha moment, if you will. My aha moment came 3 years ago, while studying marketing at Humboldt State University. Sounds weird right? Sustainability, marketing, where is this going? Allow me to elaborate. Marketing is all about deception. It’s about making you think that you need something when you really don’t. This is the root cause of over-consumption which is one of the major environmental and sustainable hazards plaguing our planet today. I mean come on, how many people need something as idiotic as the butter cutter, or a new phone every year or two to replace a perfectly functioning one? Coming to realize what lies in the dark underbelly of marketing made me question the root cause of life and why the heck we do things the way we do. Why is everything packaged? What is this product made of? Do I really need this? How much energy did it take to create this?…Alas, my aha moment. Since that day, my goal has been clear – Take action and focus on what I can control in my life to become the most sustainable I can be. It’s as simple as that.
In this blog, I want to share my journey with you. All the challenges and difficulties as well as the fun and awesome moments that make it all worthwhile. The whole enchilada really. I also want to provide you with all of the useful sustainable alternatives I’ve come across along the way. Stay tuned!
Until next time, The Sustainable Guy out.